In 2025, Brooks Alliance came to InvestFest with boots on the ground and a clear mission: to help marketplace vendors do more than simply show up—we helped them stand out. Throughout the weekend, Ms. Business and the Brooks Alliance team provided real-time guidance on branding, visibility, customer engagement, sales strategy, and profitability, helping entrepreneurs maximize their InvestFest experience and create momentum that extended far beyond the marketplace floor. As part of that commitment, Brooks Alliance proudly sponsored and recognized three marketplace vendor winners, reinforcing our belief in investing back into entrepreneurs who are building and growing in real time.

Now, in 2026, we're raising the bar. What started as hands-on support is evolving into a deeper commitment to equipping vendors with the strategy, exposure, resources, and opportunities needed to thrive before, during, and after InvestFest. This is more than a return to the marketplace—it's the next chapter of Brooks Alliance's commitment to marketplace empowerment and entrepreneurial success.